| Publisher : | O'Reilly Media |
| Author : | Justin Cutroni |
| ISBN : | 978-0-596-15800-2 |
| Year : | 2010 |
| Pages : | 224 |
| Language : | English |
| File Size : | 6.3 MB |
| File Format : |
Book Description
Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.
Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.
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